13 Aug Development and Brand Market Research of China’s Small Concrete Drag Pump Industry

With the rapid development of China’s economy and industrial technology, especially the dividends of the rapid development of China’s real estate industry during the reform and opening up, the demand for concrete pumps has also experienced a golden age of 20 years of application, creating numerous brands in China – even world brands, especially in Changsha, Hunan, where a group of excellent concrete pump manufacturing enterprises and world brands such as ZL and S-Y have been cultivated.

In the segmented market, the demand and development of small concrete pumps are mainly produced in second tier Chinese brand enterprises. Large brand enterprises mainly produce mass-produced and high-value products, while small concrete pumps, due to the lack of unified manufacturing standards, are independently innovated and operated by small enterprises or produced through imitation assembly. Although concrete pumps have become a common machine in the Chinese market, the development concept and brand idea of small businesses are still more focused on the present. When the market is good, there is a swarm of people coming up, and the brand is chaotic, which has also created some accessory suppliers. In Hunan, HBT40-40/50/60-80/90 high-pressure (referred to as large pumps) concrete pumps are the main ones, while second tier small brands (miscellaneous brands) can produce and ship one conveying pump in just 2-3 days. But the quality is average, why do people have brand thinking? Because the brand represents quality and the trust of the vast majority of consumers, with guaranteed after-sales service

HBT20-30-40-50 small concrete pump is mainly used for transporting fine aggregate concrete for rural areas, urbanization construction, and high-rise building floors. Production in China is divided into three major regions: Changsha, Hunan – with mature and stable technology and relatively high prices, it has become the main manufacturing and production location for concrete pumps in China – with outstanding technological innovation capabilities in concrete conveying pumps. Especially in the design of pumping machinery structures and hydraulic systems, independent research and development, production, manufacturing capabilities, and supporting facilities are very mature.

Secondly, the Shandong market used to be a production area for small concrete pumps. Most of the components of Shandong pumps are purchased from Hunan for assembly, which is price sensitive and of lower quality than Hunan. With the imitation style and family style workshop production in Xingtai, Hebei, Shandong Pump has a price advantage compared to Xingtai. Currently, Shandong Pump has limited market share in the Chinese market and is gradually no longer accepted by the consumer market. Some brands have been eliminated.

There are many small concrete pumps and secondary structure pumps in Xingtai, Hebei. The 20-30-40/50 type fine stone pump is mainly produced by family style workshops, without their own unique technology, research and development awareness, and craftsmanship spirit. The price is very cheap, and as long as the customer needs it, they can transact at a very cheap price, but the price is directly proportional to the quality. This product is suitable for some small projects, or customers who are not so important to quality. There are also a number of e-commerce enterprises, which are mainly responsible for Internet marketing, without giving customers a spirit of value for money.

Once again, there are many online stores selling brands on the Internet. These young people are basically active in thinking about the Internet. They do not produce products, do not have their own production plants and technologies, only focus on marketing, entrust other factories to process and add their own brands. The main e-commerce businesses in China are mainly Jining, Qingdao, Shandong, Shandong, Zhengzhou, Henan, Hubei and other regions, and the facts are exaggerated on the Internet platform. Many local customers who bought small concrete pumps for the first time did not understand the market and situation, did not make field visits, and believed too much in the publicity and performance on the Internet. As a result, the purchased equipment did not meet expectations, resulting in unsatisfactory economic benefits and heavy losses in economic benefits.

A small concrete delivery pump, although small, requires a small delivery distance and volume. However, as a construction machinery equipment that integrates “machinery, electricity, and fluid”, it has very high technical requirements – “stability, durability, and cost of use”. As an export brand machine, its after-sales maintenance ability and product quality are the tests of the enterprise’s comprehensive ability,

Dear friends, concrete pump brand procurement and agents, if you are still not satisfied with the products you are currently using or want to find a better and more cost-effective partner – a concrete conveying pump production enterprise, please follow us and share with you in the next issue – the story of China’s small concrete pump strength brand.